For years, our founders ran the sales floor at a family-owned kitchen and bath showroom in the US. The work they loved — helping a homeowner pick the perfect faucet, or spec'ing out a builder's whole project — was buried under work they didn't. Every quote meant flipping through three-ring binders, calling a rep to confirm a price that had quietly changed last quarter, and rekeying line items into a spreadsheet by hand. A single mistake could cost a sale, or worse, the margin on it.

The frustrating part was that none of it was necessary. Manufacturers had the catalogs. Showrooms had the customers. But the two sides were connected by fax machines, PDF attachments, and tribal knowledge that lived in one veteran salesperson's head. When that person retired, the pricing left with them.

So in 2026 we set out to build the thing we always wished we'd had: a single place where verified manufacturer catalogs stay current automatically, where a professional quote takes seconds instead of an afternoon, and where an independent showroom gets the same pricing power and product access as a national chain. We called it BGSOF — a buying group and operating platform built for the people actually selling on the floor.

Today BGSOF is bringing showrooms and the manufacturers who supply them onto one platform. We are based in Seattle, obsessed with the details of a good quote, and building for the same person we always were — the one who just wants to close the deal and get back to the customer.